Our story
we are Here.
Born in the peak of COVID in 2020, StayHere Group became Morocco's fastest-growing hospitality company — 13 hotels and branded residences, 500+ suites, a vision for the world.
Manifesto
In all our lives we have a lot going on. We have our plans, our goals, our aims.
But when you stay somewhere, you have a chance to see what's happening now, here. A clean slate, between arrival and departure, full of opportunities and new experiences.
Here you can create, Here you can dream,
connect, work and explore.
… Or just get some rest.
Travel Here, relax Here, meet Here, eat Here, sleep Here.
Wake up Here.
Leave your worries there.
Be Here.
Here is where it happens.
Here is what matters.


How it all started
our story
June 2020. The world is at a standstill. Hotels are shut down, flights grounded, the hospitality industry in freefall. Two Moroccans — one a former professional soccer player in the US, the other a digital nomad in Asia — see an opportunity where others see a crisis.
Both had traveled extensively — across Southeast Asia, the United States, Europe. They'd seen what hospitality could look like at its best. And coming back to Morocco — a country they're proud of, one they'd always tell friends "you'll love it" — they saw a gap. The hospitality product didn't reflect the country's potential.
StayHere started with 3 suites in Rabat. Demand exploded. Within a year, 3 became 30.
But the ambition quickly outgrew those early beginnings. A conviction formed: Morocco needed a new generation of hospitality — design-forward, tech-enabled, with impeccable service and a strong brand identity.
That's how StayHere became what it is today: not a property manager, but a hospitality performance platform. 13 hotels and branded residences. 500+ suites in three cities. Three brands — each designed for a specific experience and traveler.
Value proposition: New Luxury
Vision
We passionately believe a society based on kindness is the best kind of society.
Mission
We create a platform for kindness to propel guests forward and bring more human flourishing.
Promise
We offer generous spaces for living and working that spread kindness among guests, the neighborhood, and beyond.



Multi-brand architecture
the right product for the right asset
Every asset needs the right positioning. Three brands, one standard.
StayHere Aparthotels
Mid-to-long stays
Corporate, expats, digital nomads. Fully equipped suites with kitchen, workspace and hotel service.
StayHere Hotels
Urban hospitality
Midscale, efficient, designed for business and leisure travelers in the city.
StayHere Lifestyle
Experiential hospitality
Design-forward, social, immersive. For those seeking more than a stay — an experience.
New Luxury
our values
Generous
WiFi included, full kitchen, flexible check-in, linen provided — and often, more than you expected. Generosity shows up in the details you don't get charged for.
Refined
Considered design, premium bedding, every centimeter deliberate. No gimmick décor, no cheap materials. Because a beautiful space genuinely changes the quality of a stay.
Lighthearted
Streamlined check-in, team reachable by message, no pointless paperwork. You shouldn't have to fight for your stay. We handle it — you enjoy it.
Founders & leadership
the team behind StayHere
Mohammed Benzakour
Co-founder & CEO
Former professional soccer player in the US and Morocco, with a background in human resource management. Mohammed leads hotel product design, guest experience and asset development. His high-performance athlete discipline and understanding of human dynamics shape StayHere's standards.
Mohammed Lachgar
Co-founder & CMO
Former digital nomad across Asia and Morocco, with expertise in marketing and e-commerce. Mohammed leads the group's technology infrastructure, brand positioning, distribution and acquisition channels. His digital DNA and international perspective drive StayHere's innovation.
management team
Abdellah Boutechych
Finance Manager
Aïcha Bouchti
Cluster Revenue Manager
Iraqi Walid
Cluster Operations Manager
advisory board
Financial expertise, growth strategy and real estate vision.
Tahar Asemahri
Chartered Accountant
Ismail Amri
Strategy & Finance
Hicham Maaninou
Real Estate Expert
Alae Dirhoussi
Real Estate Expert
Measurable impact
what StayHere changes for assets
Less discounting, more value
After asset takeover
Post-integration increase
Margin improvement
built to scale.
structured to perform.
We are building the hospitality OS for the region.
Morocco · Africa · Middle East